About Game Global

Based on over 20 years of successful experience producing localization events and over 15 years of hosting the Games Localization Round Table, the organizers of the LocWorld Conference created Game Global Forum in 2018, an open and honest event dedicated to video game globalization.

It was 2006 when the Game Global founders began preparations for the first Game Localization Round Table (GLRT). Localization World was already the leading industry event for software localization and tools, but there was nothing anywhere about the localization of multimedia interactive entertainment software, ‘entertainment’ being the keyword here. There were very few dedicated companies catering to this growing sector within the language services industry. Professionals were mostly working in their silos and often in the dark about other parts of the process. So it was decided to create a specific event about video game localization. Though at the time there was some resistance because of the novelty, NDAs, etc., it was clear based on our conversations with peers that it would be an advantageous step for everybody involved: developers, publishers, and LSPs alike, for there to be a high-level dialogue amongst industry professionals.

Since then, the interactive entertainment industry has only continued to grow and all companies, departments, and professionals have had to adapt in order to keep up. Ourselves included. Because of this, we decided to expand the content of our events and created Game Global. Responding to market developments, covering QA, translation and LQA, tools, mobile, cloud workflows, glocalization, and everything in between.

We are now particularly focused on localization and functional testing (or LQA and FQA) , as we have noticed that there is an enormous amount of challenges and innovation going on in these fields that is seldom discussed in open forums.

Designed as an event for stakeholders of the video game globalization industry, Game Global offers a shared space where folks from across the gaming industry spectrum can meet and share their endeavors, successes, best practices and research in a collaborative and transparent manner.

In 2020 we started hosting online events, with our very first Game Global Digital Summit and our first Focus webinar, which we will continue hosting throughout 2021.

Our objective, as always, is to offer well-rounded, high-quality events where attendees can talk with fellow video game globalizers, discover the latest trends from the video game localization industry and learn from the experts!

The Game Localization Round Table founders went on to be part of our steady Advisory Board, which plays a major role selecting the conference content and topics for our audience, and, together with Donna Parrish and Urlich Henes, founders of LocWorld, are still invested in creating great events for our audience.

Game Global’s Founders

About Game Global

Michaela Bartelt-Krantz is Sr Localization Director at EA, heading up all worldwide localization functions including translation, recordings, vendor management, testing and engineering for the video game developer and publisher. Originally a translator by education, she looks back at 20 years of experience in the game localization industry. Her current focus is shaping the strategic direction of localization towards automation, AI and Live Services.

Miguel Bernal-Merino believes passionately in great quality game localization and has been working nonstop to raise awareness of issues within the game and localization industries as well as academia and translation studies. He is convinced that research into these topics will improve quality, player satisfaction, turnover and return on investment. Miguel holds a doctorate in the localization of video games and is currently lecturing at the University of Roehampton in London. He is a sought-after speaker and prolific author on audiovisual translation and game localization. Miguel was instrumental in the creation of the Localization Summit within the Game Developers Conference and is one of the advisors. He is also a member of the International Game Developers Association and co-founder of the Game Localization Special Interest Group.

About Game Global
About Game Global

Simone Crosignani worked as a video game journalist for 15 years before moving to the public relations department of Sony Computer Entertainment in Italy. At Sony he handled enthusiast and online media, working on the launch campaigns of PlayStation Portable, PlayStation 3 and 100+ games. In 2006 Simone moved to Binari Sonori, a translation and audio production company, now part of Keywords Studios. In 2016 he joined Jinglebell Localization, the game localization spin-off of audio production powerhouse Jinglebell Communication. Simone has been a member of the International Game Developers Association localization group since day one and has been vice-chair of the group since 2013.

Ulrich Henes is the founder and president of The Localization Institute, a Madison, Wisconsin-based consulting and event organizing company. Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. He spent the first decade of his career organizing international campaigns against the arms race and apartheid; and promoting global social justice. For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.

About Game Global
About Game Global

Fabio Minazzi has been into localization of interactive media since 1992, dealing with text, audio and video contents at Philips Interctive Media. After founding Binari Sonori, he dealt with software localization projects for Sun, Oracle, Peregrine and Adobe for a decade, using CAT and WISIWIG localization tools, DTP and workflow systems. This experience has proven useful in the roaring game localization industry, where, for the past ten years, Fabio has been in charge of game localization by Codemasters, Microsoft, Capcom, Square Enix and Bandai-Namco. An active member of Games Localization SIG and cofounder of the Games Localization Round Table, he is passionate about building bridges between cultures and helping people publish great content worldwide.

Donna Parrish is co-organizer of the LocWorld conferences. She was publisher of the magazine MultiLingual for twenty years. Prior to that, she was a computer programmer for 25 years. Donna holds a degree in mathematics from Peabody College of Vanderbilt University. She is presently the secretary of Translators without Borders.

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