The Game Global Blog
Localization 101 for Startups: Going global with a low budget
This week we feature an article from Miguel Sepúlveda discussing how a startup can take its first steps into localization. This post serves as a handy guide for those starting to explore localization, and can be consulted time and time again no matter which stage of global development your company is currently in. Startups aren't known for dreaming small. World domination is in their DNA, and global domination means localization. It’s critical for startups [...]
Do You Speak BBQ?
In this week’s article, Loreto tells us about her team’s experience localizing LEVEL-5’s Yo-kai Watch to cater to an English-speaking audience. This article originally appeared in the March/April 2020 edition of Multilingual Magazine. A History of Yo-Kai’s The first Yo-kai Watch game was released in Japan in 2013. The [...]
When does a Games QA Tester become a QA Professional?
This week Chris Bewick, a veteran in the video game QA industry and part of Game Global’s Advisory Board, will talk about his experience with Learning and Development departments and their importance when managing QA teams in an outsourced environment. 5 Reasons Why Learning and Development is Essential for [...]
From the Game Localization Round Tables to Game Global Digital Summit: 14 Years of History
It was 2006 when we began preparations for the first Game Localization Round Table (GLRT). Localization World was already the leading industry event for software localization and tools but there was nothing anywhere about the localization of multimedia interactive entertainment software, ‘entertainment’ being the keyword here. There were very [...]
How mature is your localization department?
Localization maturity is a term heard frequently in our industry. It indicates where organizations stand in relation to localization, and how they can improve and make sure that it remains part of the central function in the company. This is vital for every team in our industry, whether it’s [...]
Data-driven Localization Management: Reporting & Feedback
This blog post is part of a series of articles I wrote about communication, data, and how to speak the language of your stakeholders in the interaction between your localization department and the rest of the company. The right use of data is important, as is using the proper [...]
Culturalization: How to Give an Opinion No One Asked For
By Lloyd Morin, Localization Editor at Playrix Who We Are At Playrix, we make mobile games that blend casual puzzles with storytelling, an approach that has proven to be popular. Playrix has always been a global company with players in every corner of the world. However, most of our [...]
Implementing MT in the Video Game Localization Workflow at Electronic Arts
This week’s contribution is part of an article by Cristina Anselmi and Inés Rubio that was published on Multilingual. If you want to know more about the basic principles of MT applied to video game localization, check out our previous article! Electronic Arts owns a large portfolio of titles [...]
Neural Machine Translation for Video Game Localization
This week we feature an article written by Cristina Anselmi, Machine Translation Specialist at EA and returning presenter at Game Global 2020, and Inés Rubio, a localization veteran with 15 years of gaming industry experience. The original version of this article appeared in the March/April, 2020 edition of Multilingual. [...]
7 Stops on the Road of Video Games Localization
Miguel Sepúlveda, one of the members of our Advisory Board, shares his thoughts on videogame localization after a fun trip to the Game On exhibition in Madrid last year. This past Christmas, I had the pleasure to visit the Game On exhibition in Madrid. This exhibition was both a [...]
To Localize, or to Localise, that is the Question…!
Not all that long ago localization was considered effectively covered through FIGS, i.e. reaching target markets by translating and adapting an original English version into French, Italian, German, and Spanish. Pretty soon it became obvious that the world is a much bigger place, and that people are far more [...]
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