Intro - Day 1

"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases

Knowing the why behind localized content being delivered at faster and faster speeds can help address how to treat that content correctly. In game-play UI components really have different intrinsic values. Are your continuous delivery processes personalized to game components? In this panel presentation we discuss how to evolve continuous localization processes to be customized and to deliver expected value and outcomes every time. The panelists will discuss how to make continuous localization and continuous delivery work and look at the evolution and what continuous localization 2.0 means and how to take advantage.

Takeaways: Attendees will learn how to evolve continuous localization programs effectively; what CL 2.0 is; and what are the technology considerations for continuous localization.

Presenters:

Estelle Bailly
Localization Director
Hi Rez Studios

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Estelle Bailly

Localization Director
Hi Rez Studios

With over 20 years of experience in the video game localization industry, Estelle Bailly is an expert in the globalization and internationalization of creative content. She started her career in France, where she learned about the various aspects of the localization pipeline through multiple experiences which lead her to become head of localization at one of the largest video game localization agencies in Paris. In 2016, Estelle joined Hi-Rez Studios, a games-as-a-service studio, as localization director. Since then, her core focus has been to help the company to better engage and serve their international audience, offering them higher quality and enhanced support in various languages. Estelle is currently based in the UK, leading a multicultural team that translates three live games in more than eight languages.

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Daniele Corrado
Localization Producer
Riot Games

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Daniele Corrado

Localization Producer
Riot Games

Daniele Corrado had been a customer in the gaming industry since forever, then moved to the other side of the barricades in 2010. He started his career as a localization tester for a heterogenous bunch of titles and platforms and now helps Riot Games in delivering the best localization possible for VALORANT. At Riot, Daniele has worked in various capacities on every product that Riot has released as well as other unannounced projects. He has a technical background and is also actively involved in making processes more secure and streamlined across Riot.

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Paul Davies
Head of Localization and Narrative Design
Socialpoint

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Paul Davies

Head of Localization and Narrative Design
Socialpoint

Paul Davies manages the English game writing and localization teams at Socialpoint, a leading developer and publisher of mobile games, in sunny Barcelona. Prior to that, he held various positions at Electronic Arts in the UK and Germany, where he most recently managed the worldwide localization of EA’s mobile games portfolio. A keen gamer at heart, Paul started his career as a translator and language tester for console games at Sony Computer Entertainment in (not-so-sunny) Liverpool.

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Moderator:

Dave Ruane
Digital Content and Partnerships Manager
XTM International

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Dave Ruane

Digital Content and Partnerships Manager
XTM International

Dave Ruane started his 25-year localization industry journey in technology and solutions roles, followed by operations management, consultancy and then designed globalization business solutions for enterprises. He currently manages digital content and partner strategies at XTM International. Dave is a regular moderator and speaker at industry events, and runs the Process Innovation Challenge at LocWorld. He is a self-confessed techie, based in coastal Spain and more often than not can be found near fly fishing water.

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Bursting the Social Bubble: How to Increase Your Localization PMs’ Awareness of Available Resources

We’re trying a new approach to solve the age-old dilemma of a project manager’s (PM’s) social bubble. When a new PM starts at their job, they will often begin working with a few select vendors and eventually get used to them. As a result the manager will pick those people over and over, never trying the other vendors available. This can have unfortunate consequences: new skilled vendors may remain unclaimed; project teams may be formed based on the PMs’ habits rather than tangible characteristics such as vendors’ experience and rates; also, despite having access to over 100 vendors, PMs may feel a disastrous lack of manpower when some of their favorites happen to be unavailable. We strive to raise our PMs’ awareness of the resources available to them, and we’d like to share some ideas in that regard. 

Takeaways: Attendees will learn how we use infotainment to increase vendors’ visibility for PMs and how we use in-team social interactions to increase vendors’ visibility for PMs.

Presenters:

Fedor Bonch-Osmolovskiy
Managing Partner
Levsha

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Fedor Bonch-Osmolovskiy

Managing Partner
Levsha

Fedor Bonch-Osmolovskiy started his journey in video game localization as a freelance translator in 2005. In 2009, he became one of the founders of Levsha localization and has been a managing partner at the studio since then. Despite having a degree in computational linguistics, Fedor’s passion has always been finding new ways to facilitate efficient and joyful interaction and collaboration between different people.

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Polina Karpova
Vendor Manager
Levsha

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Polina Karpova

Vendor Manager
Levsha

For the past 2 ½ years, Polina Karpova has been a vendor manager at Levsha localization studio where she is responsible for seeking and recruiting new vendors as well as guiding and helping them throughout their cooperation with Levsha.  Whenever vendors face an issue with payment, workload, information, or production — she is there for them. Polina studied international relations at the Diplomatic Academy of the Russian Ministry for Foreign Affairs (English and Spanish languages) and as a student, she participated in a game localization workshop in 2016.

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Meet the Board

The Game Global Advisory Board members will join us in a session to talk about the hottest topics in the video game localization and QA industry.

You can submit your questions in advance here.

After a 30 minute Q&A session with the board, we will move to the Remo networking tables to have lunch together or continue the conversation.

Presenters:

Michaela Bartelt-Krantz
Senior Localization Director
Electronic Arts

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Michaela Bartelt-Krantz

Senior Localization Director
Electronic Arts

Michaela Bartelt-Krantz is the senior localization director at EA, heading up all worldwide localization functions including translation, recordings, vendor management, testing and engineering for the video game developer and publisher. Originally a translator by education, she looks back at 15 years of experience in the game localization industry. Her current focus is on shaping the strategic direction of localization in the company’s shift to online service models.

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Miguel Bernal-Merino
Lecturer
University of Roehampton

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Miguel Bernal-Merino

Lecturer
University of Roehampton

Miguel Bernal-Merino believes passionately in great quality game localization and has been working nonstop to raise awareness of issues within the game and localization industries as well as academia and translation studies. He is convinced that research into these topics will improve quality, player satisfaction, turnover and return on investment. Miguel holds a doctorate in the localization of video games and is currently lecturing at the University of Roehampton in London. He is a sought-after speaker and prolific author on audiovisual translation and game localization. Miguel was instrumental in the creation of the Localization Summit within the Game Developers Conference and is one of the advisors. He is also a member of the International Game Developers Association and co-founder of the Game Localization Special Interest Group.

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Nadine Martin
Senior Manager, Test Services
Sony Interactive Entertainment Europe

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Nadine Martin

Senior Manager, Test Services
Sony Interactive Entertainment Europe

Nadine Martin has been working in the games industry and quality assurance (QA) for over 15 years. She joined Sony PlayStation’s internal QA team after completing a degree in business administration, starting initially as a localization tester for German and progressing to the management of the localization test team. In 2013 she became senior manager for test services which includes localization and functional testing. The team is responsible for testing game franchises such as Gran Turismo, The Last of Us, Uncharted, Horizon and God of War on all PlayStation platforms, including virtual reality and mobile. Nadine has presented extensively on QA and localization topics.

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Seb Ohsan Berthelsen
Program Director
Keywords Studios

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Seb Ohsan Berthelsen

Program Director
Keywords Studios

Seb Ohsan Berthelsen is officially an industry veteran, having spent 20 years in different roles in testing and localization services at Square Enix. He has recently joined Keywords Studios to build cross-service programs, supporting their global development and publishing clients. He remains an active and enthusiastic member of the game localization and testing community.

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Moderator:

Francesca Sorrentino
Conference Manager
Game Global

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Francesca Sorrentino

Conference Manager
Game Global

Francesca has been in the video game localization industry since 2010, covering various roles: from marketing intern and translator for online games at Wooga and Bigpoint, to Senior Multilingual Localization Specialist at Electronic Arts managing large, multilingual titles, to Program Manager for the Games department at Alpha CRC.

Having experienced both the client and the service provider side of the industry, Francesca recently decided to become a freelance translator and consultant and is currently working as Conference Manager for Game Global and video game localization instructor for the Localization Institute.

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Virtual lunch

Networking time on Remo.

Punch, Kick, Block — A Look at Testing Fighting Games

Fighting games may seem easy to understand at first glance but they consist of many layers of complexity. Anyone can test animation or if online ranks are calculated correctly, but testing hurtboxes, hitboxes and frame data, or performing finger-breaking combos requires a lot of experience and skill. It is critical to have a great understanding of the genre and its specific mechanics. Let’s talk about how to approach testing fighting games.

Takeaways: Attendees will learn several example situations/features specific for the fighting game genre that need to be tested and how to approach them to raise confidence in the achieved results.

Presenter:

Jakub Dudkowski
Senior QA Project Manager
QLOC

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Jakub Dudkowski

Senior QA Project Manager
QLOC

Jakub Dudkowski is a quality assurance (QA) professional with over eight years of experience as a functionality, localization and certification QA tester, team leader, project manager, training manager, community manager and QA manager. Currently he is a senior QA project manager at QLOC. Jakub is also a fighting game player, tournament organizer, host and community supporter with over 16 years of competitive experience. He has worked on over 100 titles including several fighting games.

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Moderator:

Chris Bewick
Regional FQA Director - Eurasia
Keywords Studios

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Chris Bewick

Regional FQA Director - Eurasia
Keywords Studios

Chris Bewick has over 19 years of experience in the games and interactive entertainment industry. As the Regional FQA Director, he is currently working to shape and improve Keywords in Europe and Asia. Previously, Chris grew Testronics QA services in Warsaw and London, delivered a bespoke solution for Microsoft’s XBOX ONE console Certification, was Compliance Manager at Electronic Arts and made his bones in the industry with 12 years at Babel Media culminating as Unit Manager of their FQA Testing facility in New Delhi, India.

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Why Modern Game Development Companies Are Moving Away from Custom TMS Tools

Custom content management systems and translation management systems (TMS) tools are prevalent in the gaming industry. An ever-increasing volume of content, expectations of high-quality localization and easy translation workflow, and vendor management is not scalable with legacy or custom TMS tools. This technology debt brings significant overhead that can be addressed with modern TMS tools.

Takeaways: Attendees will learn what pain points game developers face handling localization with legacy or custom-built tools and how they can be addressed with modern TMS products. Uncover localization workflows that you didn’t know existed.

Presenters:

Paul Jakovlev
Customer Success Team Lead
Lokalise

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Paul Jakovlev

Customer Success Team Lead
Lokalise

Paul Jakovlev is a customer success team lead at Lokalise. He is an avid gamer and living the dream of learning about behind the scenes of game development by helping his favorite industry with localization challenges. In his spare time, Paul likes to binge-watch documentaries on various streaming platforms.

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Miguel Sepúlveda
Global Localization Manager
King

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Miguel Sepúlveda

Global Localization Manager
King

Miguel Sepúlveda started his journey in the exciting localization world in 1995. He worked as a quality assurance (QA) specialist for Microsoft for a few projects such as Microsoft Project, Microsoft Windows and Microsoft Office. Early in his career, Miguel worked on the vendor side, mainly working for Lionbridge as localization QA manager for different clients. In 2007 he had the opportunity to enter the gaming industry thanks to Electronic Arts where he was responsible for setting up the technical team to provide automated localization QA services to games such as FIFA, Harry Potter or Need for Speed among others. Then Miguel moved the buyer side giving him the opportunity to complete his vision of how the localization industry worked from both sides. In 2014 he joined the King  Candy Crush world where his role is to lead the globalization efforts of a very talented team.

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Focus on Training and Recruitment - Part II

Our very first and very successful webinar on training and recruitment for the new professionals of the gaming industry was too short! We want to give you a chance to continue discussing.

Moderator:

Miguel Bernal-Merino
Lecturer
University of Roehampton

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Miguel Bernal-Merino

Lecturer
University of Roehampton

Miguel Bernal-Merino believes passionately in great quality game localization and has been working nonstop to raise awareness of issues within the game and localization industries as well as academia and translation studies. He is convinced that research into these topics will improve quality, player satisfaction, turnover and return on investment. Miguel holds a doctorate in the localization of video games and is currently lecturing at the University of Roehampton in London. He is a sought-after speaker and prolific author on audiovisual translation and game localization. Miguel was instrumental in the creation of the Localization Summit within the Game Developers Conference and is one of the advisors. He is also a member of the International Game Developers Association and co-founder of the Game Localization Special Interest Group.

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Intro - Day 2

Five Reasons Why Independent Developers Should Consider FQA Earlier in Their Project Schedule

In a world lacking time and manpower but with ever-growing to-do lists, compromises have to be made. At the earliest phases of game development, quality assurance is the pillar that usually gets partially cut first. If you’ve just started developing your game and you’re struggling to know if you’re advanced enough to perform functionality quality assurance (FQA) testing, this is the place for you. Stay and listen about the pros of FQA in the earliest parts of your schedule and as a bonus you will learn you don’t have to do everything on your own.

Takeaways: Attendees will learn why QA is important from the earliest phase of development and what can be done with not enough in-house manpower.

Presenter:

Krzysztof Fudro
FQA Team Lead
Keywords Studios

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Krzysztof Fudro

FQA Team Lead
Keywords Studios

Krzysztof Fudro is functionality quality assurance (QA) lead at Keywords Studios Katowice. He and his team work with clients to achieve the highest testing efficiency possible. Prior to Keywords Studios Katowice, Krzysztof worked at In-House Studio as a game designer and QA tester. That experience allows him to predict what each client needs the most, sometimes even before the client realizes it. Krzysztof’s addiction to efficiency, combined with an interest in automation, always pushes him further to improve and optimize processes.

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Moderator:

Nadine Martin
Senior Manager, Test Services
Sony Interactive Entertainment Europe

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Nadine Martin

Senior Manager, Test Services
Sony Interactive Entertainment Europe

Nadine Martin has been working in the games industry and quality assurance (QA) for over 15 years. She joined Sony PlayStation’s internal QA team after completing a degree in business administration, starting initially as a localization tester for German and progressing to the management of the localization test team. In 2013 she became senior manager for test services which includes localization and functional testing. The team is responsible for testing game franchises such as Gran Turismo, The Last of Us, Uncharted, Horizon and God of War on all PlayStation platforms, including virtual reality and mobile. Nadine has presented extensively on QA and localization topics.

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Rooting for Better Machine Translation of In-game Content

Is machine translation (MT) any good for in-game content? Can you go with a stock MT or does training your own make sense? Does adding translation memory from other games help or should you go with one game/one MT? How do you deal with custom terminology and tone of voice? Playrix partnered with Intento to answer these questions. We used the Gardenscapes game content to evaluate four custom neural machine translations (NMTs) and 12 stock NMT engines for English-to-French and we’re ready to share our findings.

Takeaways: Attendees will hear the results of our unique internal research which will help them to boost their MT initiatives.

Presenters:

Marina Ilinykh
Head of Localization
Playrix

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Marina Ilinykh

Head of Localization
Playrix

Marina Ilinykh started her career in localization in 2011. Since then she’s been working in game localization on both the vendor and client sides. Currently Marina is the head of localization at Playrix, overseeing localization of all of the company’s titles, ensuring market-readiness and driving innovation initiatives.

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Konstantin Savenkov
CEO
Intento

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Konstantin Savenkov

CEO
Intento

After receiving a PhD in 2008, Konstantin Savenkov led research and development efforts for online content services then worked as CTO at Zvooq and as a chief operating officer at Bookmate. In 2016, he contributed his experience in artificial intelligence (AI), tech and operations to cofound Intento, Inc., where they build tools to source, evaluate and use machine translation (MT) and other cognitive AI services. Intento regularly publishes independent MT evaluation studies and aims to be a reference point for utilizing MT to solve particular business problems.

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Moderator:

Diego Cresceri
CEO and Founder
Creative Words

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Diego Cresceri

CEO and Founder
Creative Words

Diego Cresceri is CEO and founder of Creative Words, a language service provider based in Genoa. At Creative Words he is responsible for the company’s strategy and growth. His clients include multilingual translation agencies, Italian companies aiming to internationalize, and foreign companies aiming to enter the Italian market. Diego graduated from the University of Genoa in translation and interpreting and before founding Creative Words he was a translator, project manager and chief operations officer at a local translation agency. He is currently a member of the board of directors of the European Language Industry Association (ELIA). When not involved in his company, Diego holds workshops and seminars on innovation, artificial intelligence, and machine translation at universities, training schools, and language associations nationally and internationally. 

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Non-binary Language in Games Localization

In this session we will discuss the growing popularity of non-gendered translation. As the social movement of non-gender association gains more voice, we are seeing more non-binary characters and avatar options in games along with more requests from game developers to create gender-neutral translations. We will discuss the challenges it faces — whether social, political or grammatical — and the obligations we as translators and language service providers have to our clients to assist in this development.

Takeaways: Attendees will hear about “lessons learned” from actual experience with language-neutral games; learn how to make language quality assurance and testing more streamline; and hear a holistic scholarly approach to language neutrality.

Presenters:

Kaysie Green
Program Manager, Games Localization
Glyph Language Services

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Kaysie Green

Program Manager, Games Localization
Glyph Language Services

Kaysie Green joined Glyph in 2015 as a project manager and developed her zone of genius around the games industry. This passion was her path to becoming a project manager devoted to Glyph’s games clients. Kaysie is currently the program manager for Glyph’s games division. In this role, she ensures continuous process improvement, up-to-the-moment market research, production quality and the cultivation of Glyph’s team of top-tier, game-obsessed linguists. Before coming to Glyph, Kaysie earned her BA in international relations from Gonzaga University, in 2013.

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Niall Spooner-Harvey
Account Manager
Glyph Language Services

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Niall Spooner-Harvey

Account Manager
Glyph Language Services

Niall Spooner-Harvey has over seven years of experience in the localization industry. He is very happy to be back at Glyph after three years away, most recently working as a project manager in the consumer robotics sector. A classics graduate from the UK, Niall is as passionate about gaming as he is about languages, both living and dead. When not talking at great length about the differences between British and American English or being a two-time Pun Slam champion, he can be found playing Cricket Captain 2020 and Phoenix Wright: Ace Attorney.

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Moderator:

Mariana Dadalto Schettino
Gender Inclusive Language Specialist
Game Global

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Mariana Dadalto Schettino

Gender Inclusive Language Specialist
Game Global

Mariana Dadalto Schettino is a video game localization professional with a passion for gender inclusive language practices and is a project management enthusiast. As a localization tester at Electronic Arts (EA), she has worked to build in quality on more than 15 different titles, from AAA to mobile games. Mariana is the founder of the Gender Inclusive Taskforce for Localization at EA. As the lead stakeholder for this initiative, she creates guidelines for inclusive language for 20 different territories and improves processes regarding gender matters in the department. In addition to researching and implementing guides for a non-binary approach, Mariana works on shipping the first product from EA localization with applied non-binary language. She is currently transitioning to quality assurance testing while continuing  as a researcher and adviser for diversity and inclusion practices with an inclusive language approach for localization.

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Localizing Games Effectively for Latin America

Latin America is an emerging market for the gaming industry. It is composed of many different countries, with different cultures and flavors of the language so localizing effectively can be a challenge. In this panel session, we will explore some things to consider when localizing video games for this market including special considerations for the Brazilian-Portuguese and Spanish-speaking audiences in the region. Panelists specialized in mobile, console and PC gaming will share some of the challenges publishers face when trying to resonate with this audience and some of the strategies their companies implement to get raving fans in Latin America.

Takeaways: Attendees will learn about the nuances of the Latin American region and obtain different perspectives from the publisher side about their localization strategies when releasing a new title in the different markets of the region.

Presenters:

Priscilla Bermea
Cargo Localization Operations and Partner Lead
Riot Games

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Priscilla Bermea

Cargo Localization Operations and Partner Lead
Riot Games

Priscilla Bermea is the localization operations lead for Latin America at Riot Games. She is Mexican and a professional with over 10 years of experience in the gaming localization industry. Priscilla has been a fierce gamer since she can remember, and has dedicated herself to translating and interpreting videogames for friends and family. After working as a freelance translator and specialized project manager, she turned her favorite hobby into a career, becoming part of the Latin-American Riot Games team in 2016.

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Hugo Miranda
Language Specialist
Blizzard Entertainment

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Hugo Miranda

Language Specialist
Blizzard Entertainment

As a language specialist for Latin American Spanish, Hugo Miranda’s main quest is to find what serves players best. From making linguistic creative decisions on style, translation and voiceover to diving deep into the history and culture of the region, he combines a passion for video games, languages and heritage.

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Kassi O’Connor
Outside Services Director
Glu Mobile

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Kassi O’Connor

Outside Services Director
Glu Mobile

Kassi O’Connor began her career in gaming over 11 years ago working in external development. Since then, she’s worked on over 100 titles, been a producer and has expanded the outsourcing and localization department to 11 studios worldwide. Kassi is currently the outside services director and runs all external services for Glu Mobile, including external development, localization and independent contractors. She enjoys working with external teams and using them in a way that they feel ownership of the game they are working on. Kassi has presented at numerous international and US conferences. She holds a BA in communication and an MBA.

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Ulises Uno
Content & Localization Manager
Etermax

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Ulises Uno

Content & Localization Manager
Etermax

Ulises Uno is content and localization manager at etermax, leading a strategic area for the company’s gaming division which is focused on developing and publishing worldwide social games that entertain, connect and foster knowledge in up to 34 languages. With an educational background in social sciences and translation, he joined the gaming industry as a translator and copywriter. Ulises currently leads a team of language specialists, user experience writers and content producers, guiding them toward a product-centric mindset.

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Moderator:

Marina Ilari
CEO
Terra Localizations

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Marina Ilari

CEO
Terra Localizations

Marina Ilari is an ATA certified translator with 16 years of experience in the localization industry. She has worked as a translator and quality assurance specialist for many companies around the world with a special focus on video game localization. Marina is the chief executive officer of Terra Localizations and co-host of the podcast En Pantuflas. She was a 2020 recipient of the Enterprising Women of the Year award.

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Localization and Pandas

Pandas is a powerful Python library for quickly and easily manipulating structured data sets like Excel sheets and CSVs. This makes it ideal for sorting, slicing and otherwise juggling large string tables. Just a few simple Pandas commands can give you powerful control over your data and make life easier for your translators.

Takeaways: Attendees will get an introduction to Python Pandas library; learn how to read and write data using Pandas; and learn how to sort, filter, clean and split data using Pandas.

Presenter:

Andrew Vestal
Senior Localization Program Manager
Amazon Game Studios

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Andrew Vestal

Senior Localization Program Manager
Amazon Game Studios

Andrew Vestal got his start in games localization in 2004, turning Japanese RPGs into English at Tokyo’s 8-4, Ltd. He moved back to the United States in 2006 to work at Blizzard Entertainment, where he oversaw the localization of the first two World of Warcraft expansions, Diablo III, and Battle.net. In 2013, he took a brief break from games to join Microsoft to focus on localization tooling and pipeline design. At Amazon Game Studios since 2017, Andrew currently oversees translation and translation testing of all first-party AGS titles, Twitch Prime, and Lumberyard. He loves retro games and has accidentally started a collection of CRT monitors in his garage.

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Lingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game Localization

Gaming localization text is very specific. The text is full of nuances and creativity, the audio component needs to be engaging and it is fundamental for a full gaming experience. But the need for live content localization is more and more pressing. How can we combine these factors? In this panel presentation we will discuss the latest technologies that are getting a foothold in the video game localization workflow. Will they help to achieve the results they promise? What are the reasons behind the decisions of implementing innovative technologies? How do we support localization teams in their continuous efforts to add value to the game experience? What does it take to implement the technologies? What progress has been made and what are the next developments in the field? What are the challenges that change and innovation always bring?

Takeaways: Attendees will hear the stories of innovation implementation and learn how to tackle specific challenges that come with it; hear different approaches, like being competitors doesn’t necessarily mean not collaborating and by sharing our experiences we can learn from each other; learn to stimulate research around technology and innovation — together we can push for changes to happen; and to give service providers the opportunity to see the big picture and the work behind this.

Presenters:

Cristina Anselmi
Machine Translation Lead
Electronic Arts

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Cristina Anselmi

Machine Translation Lead
Electronic Arts

Cristina Anselmi is machine translation lead at Electronic Arts Inc. (EA), leading EA efforts related to machine translation technology and implementation within the localization department.  She’s been in the video game localization industry since 2012, managing all kinds of multilingual projects from small mobile games to big MMORPGs and several AAA titles. Cristina’s passion for localization in combination with new technologies makes her always look at the best way to apply automation to optimize time and increase speed, without jeopardizing quality, and she believes machine translation is the way to achieve this in the near future.

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Catherin Newmann Halebian
Localization Manager, OG Production & LATAM
Blizzard Entertainment

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Catherin Newmann Halebian

Localization Manager, OG Production & LATAM
Blizzard Entertainment

As a localization manager, Catherin Newmann Halebian’s main objective is to support her teams and pipelines, enabling them to provide the highest level of service. She does this with tools such as neural machine translation, digital asset management and computer-assisted translation. Working with multidisciplinary stakeholders has enabled her to develop expertise in interpretation (simultaneous, consecutive and live streamed subtitles) as well as audiovisual and multimedia localization.

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Sandra Pourmarin
Localization Consultant
UBISOFT

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Sandra Pourmarin

Localization Consultant
UBISOFT

Sandra Pourmarin’s journey in the video game localization industry started 16 years ago with Ubisoft Montreal. Initially Localization Project Manager, she has been localization consultant for ten years now, overseeing Ubisoft NCSA localization and defining Ubisoft worldwide localization strategy with key localization stakeholders. No need to say that localization is one of Sandra’s favorite topics. Very enthusiastic about constant changes in the video game industry, which she sees as an opportunity to challenge oneself and foster out-of-the-box thinking in order to optimize localization processes while always targeting high quality standards.

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Tamara Tirjak
Senior Localisation Manager
Frontier Developments

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Tamara Tirjak

Senior Localisation Manager
Frontier Developments

Tamara Tirjak is the senior localization manager of Frontier Developments, a self-publishing video game developer based in Cambridge, UK. She is responsible for coordinating all localization-related activities across the organization, focusing on establishing reproducible, automated processes in order to streamline translation efforts and support the company’s international presence. Tamara’s previous experience includes working as an in-house linguist, project manager, translation tool support engineer, and technical trainer for various leading language service providers. She is a certified memoQ trainer,  a qualified English-Hungarian translator and interpreter, and holds an MS degree in technology management.

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Moderator:

Inés Rubio
Language Services Sr. Global Manager
NI

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Inés Rubio

Language Services Sr. Global Manager
NI

Inés Rubio is a localization veteran with experience in ecommerce, marketing and 15 years of gaming industry background. Her interest in process improvement centered around technology and outsourcing solutions drove her to research potential machine translation applications to games localization before the Google Neural Machine Translation landmark. Inés currently applies her passion to translation and localization processes at National Instruments, a leader in software defined automated testing and measurements.

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Closing

Happy Hour

Networking time