This session is a case study of Blizzard Entertainment on how regional localization teams can contribute to shaping an authentic depiction of their culture by working closely with game development teams. We will look into the various aspects of the collaboration that helped give our Overwatch Paris map a genuine Parisian vibe for all of our players around the globe. From the visual identity of the City of Light to its characteristic sounds, embark on a story of passionate in-house localization professionals who had at heart to make this a true experience. This will be a highly visual presentation, with behind the scenes footage, testimonies and useful information on various localization-related topics.