"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases | March2 |
10:15am – 11:00am • Tuesday, March 2, 2021
"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases
Estelle Bailly
Localization Director
Hi Rez Studios
"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases
Daniele Corrado
Localization Producer
Riot Games
"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases"I Want That Skin" — How Continuous Localization in Games Meets Player Demands for In-game Purchases
Paul Davies
Head of Localization and Narrative Design
Socialpoint
     Moderator: Dave Ruane

Knowing the why behind localized content being delivered at faster and faster speeds can help address how to treat that content correctly. In game-play UI components really have different intrinsic values. Are your continuous delivery processes personalized to game components? In this panel presentation we discuss how to evolve continuous localization processes to be customized and to deliver expected value and outcomes every time. The panelists will discuss how to make continuous localization and continuous delivery work and look at the evolution and what continuous localization 2.0 means and how to take advantage.

Takeaways: Attendees will learn how to evolve continuous localization programs effectively; what CL 2.0 is; and what are the technology considerations for continuous localization.