Lingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game Localization | March1 |
7:30pm – 8:30pm • Wednesday, March 3, 2021
Lingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game LocalizationLingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game Localization
Cristina Anselmi
Machine Translation Lead
Electronic Arts
Lingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game LocalizationLingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game Localization
Catherin Newmann Halebian
Localization Manager, OG Production & LATAM
Blizzard Entertainment
Lingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game LocalizationLingua Ex Machina: A Look Behind the Scenes of Innovative Initiatives in Video Game Localization
Tamara Tirjak
Senior Localisation Manager
Frontier Developments

Gaming localization text is very specific. The text is full of nuances and creativity, the audio component needs to be engaging and it is fundamental for a full gaming experience. But the need for live content localization is more and more pressing. How can we combine these factors? In this panel presentation we will discuss the latest technologies that are getting a foothold in the video game localization workflow. Will they help to achieve the results they promise? What are the reasons behind the decisions of implementing innovative technologies? How do we support localization teams in their continuous efforts to add value to the game experience? What does it take to implement the technologies? What progress has been made and what are the next developments in the field? What are the challenges that change and innovation always bring?

 

Takeaways

Attendees will hear the stories of innovation implementation and learn how to tackle specific challenges that come with it; hear different approaches, like being competitors doesn’t necessarily mean not collaborating and by sharing our experiences we can learn from each other; learn to stimulate research around technology and innovation — together we can push for changes to happen; and to give service providers the opportunity to see the big picture and the work behind this.