Cristina AnselmiCristina Anselmi

Cristina Anselmi

Machine Translation Lead
Electronic Arts

Cristina Anselmi is machine translation lead at Electronic Arts (EA). She takes care of everything related to machine translation (MT) implementation and maintenance within EA localization, leads a team of MT specialists, and coordinates several developments around MT. Cristina has been in the video game localization industry since 2012, managing all kinds of multilingual projects, from small mobile games to big MMORPGs, and several AAA titles. Her focus for the past four years has been implementing MT and AI technologies to automate workflows within EA localization. Cristina’s goal is to pave the way for this to be welcome in daily life and to be seen as a help rather than an enemy, a powerful tool that can enhance productivity, without jeopardizing quality and creativity.