With over 20 years of experience in the video game localization industry, Estelle Bailly is an expert in the globalization and internationalization of creative content. She started her career in France, where she learned about the various aspects of the localization pipeline through multiple experiences which lead her to become head of localization at one of the largest video game localization agencies in Paris. In 2016, Estelle joined Hi-Rez Studios, a games-as-a-service studio, as localization director. Since then, her core focus has been to help the company to better engage and serve their international audience, offering them higher quality and enhanced support in various languages. Estelle is currently based in the UK, leading a multicultural team that translates three live games in more than eight languages.