Art of Music - Localizing Songs in Games | P9 |
     Wednesday, October 17, 2018, 12:00pm – 12:45pm
     Room: Pacific

Steven Garrad
Outsourcing, Project Manager
Blizzard Entertainment

In this presentation we will  provide a case study of Blizzard Entertainment and its song localization process focusing on music from Hearthstone and World of Warcraft. We will look into the challenges that come with localizing songs and the unique solutions that allow us to deliver a high-level experience for our players around the globe. We will look at the pipeline of creative localization and how all the different roles at Blizzard come together in order to prepare, translate and perform with orchestra like precision. This will be a highly visual presentation, with behind the scenes footage, internal translator recordings and useful information to allow anyone to localize songs with confidence.