Electronic Arts has a big portfolio of games and services with a variety of content that is created daily and requires constant localization efforts. With millions of words to translate, the EA Localization team strives to create the best quality while providing localization at scale. Machine translation seemed like the perfect solution to achieve this goal.
In this session, we will go through the milestones and challenges of our MT integration from the engine provider analysis to the technical implementation and deployment, and we will talk about how we approached the preparation of external and internal loc teams.
We will look at the integration of MT from a business perspective, the calculated risks in terms of efficiencies and the challenges connected.