A practical case study of implementing a return on investment (ROI)-driven approach to localization (focused on ROI) in collaboration with the developers of a mobile game, as well as an approach to calculating return on localization investment and a concept of localization focused on the developer’s profits. Calculation method. The concept at work and plans for the future.
Localization Round Table: Localization with a 1,890% Return on Investment: from Theory to Practice
By Maria Ramos|2018-05-01T18:56:32+02:00April 25th, 2018|