Localization Round Table: Localization with a 1,890% Return on Investment: from Theory to Practice | A10 |
2:00pm – 3:15pm • Wednesday, June 6, 2018     Room: Lightroom

Localization Round Table: Localization with a 1,890% Return on Investment: from Theory to PracticeLocalization Round Table: Localization with a 1,890% Return on Investment: from Theory to Practice
Demid Tishin
All Correct Group

A practical case study of implementing a return on investment (ROI)-driven approach to localization (focused on ROI) in collaboration with the developers of a mobile game, as well as an approach to calculating return on localization investment and a concept of localization focused on the developer’s profits. Calculation method. The concept at work and plans for the future.