6:00pm – 7:00pm • Wednesday, March 3, 2021
Moderator: Marina Ilari
Latin America is an emerging market for the gaming industry. It is composed of many different countries, with different cultures and flavors of the language so localizing effectively can be a challenge. In this panel session, we will explore some things to consider when localizing video games for this market including special considerations for the Brazilian-Portuguese and Spanish-speaking audiences in the region. Panelists specialized in mobile, console and PC gaming will share some of the challenges publishers face when trying to resonate with this audience and some of the strategies their companies implement to get raving fans in Latin America.
Takeaways: Attendees will learn about the nuances of the Latin American region and obtain different perspectives from the publisher side about their localization strategies when releasing a new title in the different markets of the region.