Localizing Games Effectively for Latin America
6:00pm – 7:00pm • Wednesday, March 3, 2021
Localizing Games Effectively for Latin AmericaLocalizing Games Effectively for Latin America
Priscilla Bermea
Cargo Localization Operations and Partner Lead
Riot Games
Localizing Games Effectively for Latin AmericaLocalizing Games Effectively for Latin America
Hugo Miranda
Language Specialist
Blizzard Entertainment
Localizing Games Effectively for Latin AmericaLocalizing Games Effectively for Latin America
Kassi O’Connor
Outside Services Director
Glu Mobile
Localizing Games Effectively for Latin AmericaLocalizing Games Effectively for Latin America
Ulises Uno
Content & Localization Manager
Etermax
     Moderator: Marina Ilari

Latin America is an emerging market for the gaming industry. It is composed of many different countries, with different cultures and flavors of the language so localizing effectively can be a challenge. In this panel session, we will explore some things to consider when localizing video games for this market including special considerations for the Brazilian-Portuguese and Spanish-speaking audiences in the region. Panelists specialized in mobile, console and PC gaming will share some of the challenges publishers face when trying to resonate with this audience and some of the strategies their companies implement to get raving fans in Latin America.

Takeaways: Attendees will learn about the nuances of the Latin American region and obtain different perspectives from the publisher side about their localization strategies when releasing a new title in the different markets of the region.