Jaime Giné is chief customer officer for Keywords Studios. He represents the voice of the customer in the Keywords global organization across all services and designs innovative and customized solutions for Keywords top clients, always within the framework of strategic partnerships. Before joining Keywords he was vice president international development services at Electronic Arts (EA). Prior to joining EA, Jaime worked at SDL, holding various positions as departmental manager, project manager and divisional director. He was also part of the executive team that led SDL during the IPO.